.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in financial backing each year, have actually reared almost $360 million so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That slowdown is because of market saturation, improved regulatory stress, as well as economic uncertainties.ADWEEK spoke to 5 VCs who remain to invest in adtech companies, regardless of these problems, concerning what they are actually looking for as well as what they avoid. Probably unsurprisingly, these real estate investors are targeting chances in privacy-focused innovations as well as industry-specific areas such as connected television.